Technical SEO Audit Services

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Technical site audits help you to improve the functionality of your website, so you can fix the issues that are blocking you from ranking at the top of Google search results. My Technical SEO Audit services are handmade per client. The audit covers SEO On-Page and Off-Page analysis, technical issues, competitor analysis, keyword research and structure proposition.

Not able to rank 1st in Google? 
Get all the answers with an SEO audit

Not sure where to begin with SEO optimization or confused about why your website is not resulting in traffic gain? An SEO audit is the perfect starting point to clear up any issues with your website.
Image for the section what is an SEO audit
Image for the section what is an SEO audit
Indexability
404 errors
SEO on page

What is an SEO audit?

Since most companies now live online, they need to be discoverable. SEO audit services can help with just this, by deep-diving into your website to assess its overall ‘quality’. 
We conduct this audit with the intent to improve the site’s rankings in organic search results, in other words, to optimise SEO performance.
We check different aspects in order to see what the issues are and where they’re happening: technical issues, on page and off page analysis. We also perform competitor and keyword analysis.

Why do you need an SEO audit?

In most cases, clients simply want to understand why they are not ranking for keywords.
Firstly, there might be underlying issues with your website that Google isn’t happy with, so we conduct the SEO audit and then we plan a strategy to address the issues that were highlighted.
With SEO, strategy is everything. From keyword research and planning, all the way to evaluating your competitors’ performance - perfecting the tiniest details count towards creating your unique website structure that results in improved rankings for organic searches.

Ready to start your audit?

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My technical SEO Audit includes:

Technical issues analysis

Not all SEO issues are visible to the naked eye. Technical issues run deeper, for example, security; performance; tool setup; indexing; duplicate content and many more problems require a look into the underlying structure of your website. When conducting the SEO audit, I pay special attention to the technical issues, as they often impact your ranking results the hardest.

On page SEO

On Page SEO refers to the elements your site visitors mostly see. For example, titles; headings; alt text and copy. Issues with these elements can easily be resolved and make a huge difference in your site's user friendliness. With this part of the audit, I can see where to resolve issues with the website's internal structure (related to how content looks On Page) and fix '400 error' codes.

Off page SEO

Off Page SEO consists of a few external elements that may seem insignificant to take into consideration when wanting to improve your website performance. However, backlinks, social media and other features (not on your website) related to your company, impacts your rankings. This is because Off Page SEO helps search engines to determine the level of trust, value and authorship of your site.

Home page analysis

Usually, the homepage is the first impression visitors get from your website. It's also the main page where we can give Google information about yourself. In this part of the SEO analysis, we check on the functionality of the homepage, which pages are linked to it and what information
is being given to the users. We can also use the homepage as an indicator of the website's total architectural structure.

Competitor Analysis

During the competitor analysis, we look at competing websites of a similar industry or business to yours. This way we can see how they bring traffic, what content they share, their links and the keywords they prioritise. By doing so, we determine how to structure your improved, competitive SEO strategy.

Keyword Research

One of the critical elements of an SEO audit involves keyword research and optimisation. We need to know what people are searching for and why, as well as the monthly searches relating to the prioritised keywords. This way we can go ahead and craft your website's content to efficiently incorporate the keywords that will bring in the most traffic. We also match this to the main message your website should share about the company.

SEO Strategy

As a result of the SEO audit, I'm able to provide you with a full SEO strategy and structure to follow in the coming months. This is probably the main benefit of the audit - since we're collecting an abundance of research and technical data, we can use the information to create a website that maximises the possibility of appearing in search results.

Final Result: SEO Strategy + Structure Proposition

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Image for the section structure proposition

Structure Proposition

Using the results from the SEO audit, we create a content calendar that maps out exactly which steps we're going to take in optimising the website. Depending on the issues the audit found, this step could include restructuring pages, creating new pages, re-doing keywords, etc.

Technical Issues

HTTPs Protocol

The "s" at the end of HTTP (as part of the URL) indicates that a site is secure. It stands for Hypertext Transport Protocol Security, meaning that a website's connection is protected through authentication and encryption. There are little to no issues when optimizing HTTP to HTTPS, especially for SEO. In the analysis we do a Mixed Content Check and Duplicate Content check up.

Indexing and server files

There exists a few server files types that might cause multiple indexing issues, for example, sitemap.xml, robots.txt and htaccess can all cause errors that result in a negative impact of site indexing. This means that search engines cannot add your website to their databases correctly, meaning that you cannot start ranking.

Possible Google Penalties

If a website violates the Webmaster Guidelines, it gets penalised and a drop in ranking and traffic occurs. Algorithmic penalties happen when the website has keyword stuffing, grammatical errors and low quality user friendliness. Manual issues include, for example, security problems which are easy to fix. During the SEO audit, we analyse the algorithmic and manual issues to correct them.

Performance analysis

During the performance analysis, we identify the different axes of improvement. This includes loading speed in mobile and desktop and how your website's appearance and usability translates across different devices. Commonly, only certain elements of the website will have to be rewritten to perform better across a variety of screen sizes, like pop-up sizes and placements. In drastic cases, we'll have to reformat entire websites.

Core Web Vitals analysis

Google's Core Web Vitals (CWV) update is made up of a set of specific factors (performance, responsiveness, and visual stability), all deemed important in a webpage's user experience. In the SEO analysis, we look at the CWV scores across mobile and desktop, as well as compile a detailed analysis of Lab and Field Data to see if your website passes the User Friendliness test.

Mobile Friendliness

As most internet users now rely heavily on smartphones, Google needs responsive websites for mobile devices. This means that we can't afford rendering issues between mobile and desktop. For example, in the SEO analysis, we'll see if files are transmitted correctly between devices. Incorrect code transmission impacts interactive pages and generally encompasses HTML, CSS, and JavaScript codes.

Off page SEO

Backlinking Report

A backlink is a type of web resource - some other website that links to a page on your site. It's important to make sure that backlinks don't point to 4XX errors. With the SEO audit service, we do a check of all the backlinks and the Domain Authority you own.

Backlinking Analysis

Backlinking Toxicity Analysis is a quick checkup to verify that there are no toxic backlink trends on your website. The Toxic Score is used to determine which links pose the most potential harm to your site's rankings, measured on a scale of 0 to 100 (0 being good, 100 being extremely toxic).

Social Networks check up

This is implemented to verify that your social accounts are properly linked to your main site and that there is a markup on the home page (SCHEMA) that tells google which Social Networks relate to your website. This is to ensure traffic is directed to your site from external links.

On page SEO

4XX errors
5XX errors
Redirections trends
Titles
Meta Descriptions
Heading
URLs
ALT Text
Copywriting advice
4XX errors
5XX errors
Redirections trends
Titles
Meta Descriptions
Heading
URLs
ALT Text
Copywriting advice

4XX errors

4XX is one of the most common errors a web user can run into. It's an error that indicates a broken link or that a webpage doesn't exist. Often, these errors slip in when a URL has a spelling mistake - resulting in the page not being discoverable ("page not found"). To fix this, we can redirect a 404 error to another related URL or restore deleted pages. However, the SEO analysis will point out the exact issue that we need to fix.

5XX errors

5XX errors are server side errors. In simple terms, this means that your website's server was unsuccessful in performing a request. This indicates that the server is not supporting the functionality required to process a visitor's action. Google Search Console will report any 5XX server problems, we can then work to resolve the specific issues.

Redirections trends

A redirect is a method of sending both users and search engines to a different URL from the one they originally requested. Redirects are not bad for SEO, however, it's important to establish clear internal directions. In particular, redirecting pages are necessary when you make any changes to your URLs.

Titles

Titles are an indirect ranking factor, this is because they influence your click-through rates. Click-through rates are, in fact, a direct ranking factor for Google. This being said, it's important not to duplicate titles on different pages and to keep the size between 55 characters. Titles also give the perfect opportunity to highlight your keywords, alongside other best practice for titles you could follow.

Meta Descriptions

Meta Descriptions are the small sub-texts that appear under your website on the search engine results page. A good Meta Description is highly beneficial in improving your content CTM and to grow visitor traffic. We aim to use the main keyword here, keeping the description between 120 and 155 characters.

Heading

Your headings are there to provide structure and context of the particular page and range from H1 to H6. This acts as a guide to make the page more user friendly. The main heading should be 70 characters max and focus on the main keyword. Also, we try not to duplicate or repeat the same heading.

URLs

URLs only use ASCII characters ( a 7-bit character set containing 128 characters). There's a few different ways of how we can optimise URLs, a common issue that we see is the lack of keywords or keyword stuffing in the URL. A general rule is to use location for local SEO, mention the main keywords and to use no more than 115 characters.

ALT Text

ALT Text specifies alternative text that is to be rendered when the element that it's attached to cannot be rendered. We typically include this with images, 'alt descriptions', and keep the description under 100 characters. Here, we also use the main keywords. It can become a serious issue when you're not using proper alt text for images on your website.

Copywriting advice

One of the easier issues to resolve is the quality of content. When writing a SEO optimised piece, we try to keep it natural with keywords and match the keywords to the audience we want to attract. To create breaks in copy, we use optimised headers and images, including internal links and making sure we're offering value-adding information with our content.

SEO-friendly Structure

Competitor Analysis

We have different types of competitors analysis, namely: Traffic, Keywords that bring organic traffic and structure. The idea is to see how the most performant competitors structured their website to follow their examples when necessary.
The idea is to focus on intent instead of search volume, exploring opportunities of how to outrank your competition with SEO optimised content. So we evaluate how to restructure your pages, replace keywords or develop a backlink strategy.
From the SEO competitors analysis, we can also see what type of websites in your industry the audience likes to interact with. This way we can tailor the new strategy according to user friendliness and convenience.

Keyword Research

Details keyword research up to 300 keywords. The idea is to find different sectors, services and product page possibilities. It's also possible to find multiple blog article ideas from keyword research.
This is important research to conduct as we need to determine which strategic keywords to target in the website's content. Next to this, we need to remember, the site's content should satisfy both the visitors' and the search engines' expectations.
Once we know what people are searching for, the search volume and the type of format they want to receive the information in, we can tailor the SEO optimised texts.

Structure proposition

After the detailed Keyword Research and Competitor Analysis, I provide a customised structure proposition that considers multiple aspects of your site's performance. 

In this report, you'll find summaries about the keyword difficulty, keyword traffic and competition, etc.
This helps us to plan the rest of your SEO strategy. As SEO is a long term commitment, influenced by Google's updates and new algorithms, it's likely that the proposition may be altered as we learn new information about the latest SEO developments. Therefore, we keep it flexible to leave room for changes in what the search engines expect from websites.
Info
Mon - Fri: 09:00 - 17:00 CEST
marcogenaropalma[at]gmail.com
+ 33 7 66 37 38 58
Logo of the Amsterdam SEO Expert Marco Genaro Palma
Genaropalma.com | International SEO Consultant | Visit my profile on Academia.edu
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