SEO Friendly Websites

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Your website is up and running, but is it SEO friendly? To begin with, SEO friendly websites are websites which have good performance and SEO optimised structures in order to place higher in search engine rankings pages.

Why ranking high in search engines? 

Ranking high in search engines means a larger exposure to users and your target audience, and the more people see your website, the more likely it is for them to click it.
What is an SEO-Ready Website?

What is an SEO-Ready Website?

Having your website ready for search engine rankings is essential. But what does that mean? There’s a set of details that you need to pay attention to and improve in order for your website to perform well and have consistent rankings and exposure.

By definition, SEO-friendly websites perform much better in traffic ratings, and are easily detectable by search engines.
The concept of SEO-friendly websites is tightly attached to website structures and Core Web Vitals that search engines like Google can track for the purpose of ranking your web page in higher positions in the search engine results pages (SERP). We will discuss what this means and what these vitals are below.

The Concept: Definition of SEO-Friendly Websites

A more extensive definition of the concept can help with setting up your own SEO-ready website. An SEO-friendly website is a website which covers all requirements that automated search engine softwares inspect to place you on the top of search engine results pages.

This itself means that softwares assess whether your website will satisfy users of the search engine and provide them with an enjoyable experience as well as the information they’re looking for. You need to think about user experience when setting up your website, but you also need to think about search engines.
Details surrounding your website’s SEO performance include optimized loading speed, SEO-friendly meta tags, mobile device optimization, white hat techniques, SCHEMA markup codes, and more. All these factors weigh in when an automated software decides how far up the ladder they should place your website in a search engine results page.
This is so because these factors also affect your website’s organic traffic, bounce rate, visibility, exposure, etc. These ratings can speak volumes if you want to know the target audience you are generating.
SEO-friendly websites make use of these tactics, keyword input, and more, to boost your website’s performance, cost-free.

Optimization for Google Core Web Vitals

Core Web Vitals are what we refer to as specific website factors that Google looks at to determine whether your website provides a good user experience. If you want to rank highly on Google’s result pages you have to optimize these vitals.
Three main features can be identified.

Cumulative Layout Shift (CLS)

This feature refers to the events when you’re reading a webpage and the content on it suddenly jumps around, shifts, or changes in some way.
It is extremely unpleasant for users, and is considered a user-unfriendly occurrence. So if Google detects a visually unstable page, it will hide it from users’ eyes and put it deeper into the search results.

First Input Delay

The time it takes between a user’s click on your webpage and the intended effect being completed is referred to as First Input Delay.
The quicker your website is, the better. It then deems it as a user-friendly web page that brings satisfaction to the people entering it, which means that Google is more likely to be impressed too.

Largest Contentful Paint

Last but not least, Largest Contentful Paint. This is the time it takes for the substance of your page - the main content - to be fully put on display.
This is the only measure that matters for user experience. Its focus is on the most important detail of your website, and it indicates how well your users can interact with the website.

Benefits of SEO-Friendly Websites

White hat web building

White hat techniques are essential for continuous SEO success. These techniques maintain the quality of your website and contribute to it being more user-friendly and pleasant to browse. These, however, must not be mistaken with black hat techniques, which are generally unethical and do not follow search engine softwares’ rules.

White hat techniques are healthy ways to improve your website, and thus the website’s performance and organic traffic. Examples include keywords related to the content, quality metadata, such as the meta description (the description under the title in a search engine results page), fast loading speed, easy navigation within the website, etc.

Black hat techniques on the other hand, can boost your traffic, but will overall provide an unenjoyable experience for the users. Avoid using these techniques: keyword stuffing, link farming, low-quality content, content disguise. These are techniques to make the user click on your website at any cost, but not ones that will make him stay.

On-page SEO optimization

Your meta description must be of high quality to increase organic traffic. Meta description refers to the title tag of your website as well as the meta tags. These pieces of information tell search engines what your website is about. They do not appear on the web page itself, but only in the page’s code.

Meta tags serve the purpose of helping search engine softwares understand your web page better. If the meta tag is crafted well, your page will appear higher in the search engine results pages, and will thus have increased visibility.

Mobile Friendly

Mobile devices are a large part of our online searches. When looking at websites from our phones, it is important to us that they are responsive. A website that is not suitable for mobile devices will have a hard time getting the traffic from that form of internet surfing.

Make sure your website is mobile friendly and responsive, no screen shifts, the structure of the page stays unchanged and is not compromised. Having your website mobile friendly will certainly increase your organic traffic, and your page’s visibility on the search engine results page.

High Performance

Optimizing your loading speed is a core characteristic of your web page. The loading speed is simply the time it takes for a website to download and display its contents on a user’s browser. It is also an important indicator of a web page’s quality.

Users and audiences need instant information provided to them. Which is why it’s important to give this good first impression by optimizing your loading speed. The faster your web page loads for the users, the better experience they will have.

Optimized Core Web Vitals

As mentioned before, core web vitals are these qualities of a web page that are most important for the high performance of a website. They are also greatly important for the SEO performance of your page, and the ranking results.

Features like layout shift, first input delay, largest contentful paint, are features that will determine the experience a user has with your website, and how well your page performs once it’s clicked. This will also indicate to the search engines what the quality of your page is, and will thus determine your position in the search engine results page.

Custom SCHEMA Markup

SCHEMA markup is another important piece of code that plays a role in the search engine’s assessment of your page’s content. This feature targets more suitable users by using relevant qualities, and increases the chance of visitors staying in your website.

The SCHEMA markup essentially helps your website’s exposure by increasing the organic traffic and reducing bounce rates. Bounce rates measure the user’s likeliness to click on your website and then leave shortly after, thus bouncing without experiencing the web page fully.

Built in Oxygen Builder

Oxygen Builder is a software made for an easier management of your website. It is not a page builder, but rather can guide you through the creation of an entire website.
The tool makes building, managing and sustaining a website much easier, with less time taking for some tasks, and more opportunities for different varieties and designs.

Built in Oxygen Builder + Structure Proposition

Image for the section SEO Strategy
Image for the section structure proposition

Structure Proposition

By making use of results from competitor analyses as well as keyword research, an SEO-friendly structure can be offered.
It mostly depends on the meta tags of your web page. The title tag and meta description need a well-crafted structure so that SEO performance can be increased.
Having the right keywords in your title tag will help search engines understand our website better and place it in a suitable position for the relevant target audience. The meta description on the other hand, serves to show search engine users what your website is about. It should be brief and to the point, and show users what to expect.
In the code of your website, it’s crucial to have added text for images, etc. because search engines cannot understand and read images, but rather need textual explanation, so they can better understand your website and fit it in the proper rankings. Make sure all these are thought through, and your website will see increasing SEO success.

An SEO-Friendly website includes:

WordPress
Oxygen Builder
SiteGround
HTTPs
Maintenance
Code Optimization
WordPress
Oxygen Builder
SiteGround
HTTPs
Maintenance
Code Optimization

WordPress

WordPress is the number one most used website builder. With 41% of websites in the world built with WordPress, it is a go-to for every type of website you would want to create - from blogs, to websites for corporations, institutions, organizations, etc.
This system offers a large variety of options to manage your website and its content, and customize it in unique ways that are suitable for your taste and your target audience.

Oxygen Builder

Oxygen Builder aids WordPress. It is the most performant builder in the industry, and it helps by unlocking the most efficient and exhaustive potential for your website.
Where some typical problems might occur in WordPress, Oxygen will help you get past them and quickly find solutions that will not halt your work.

SiteGround Hosting Platform

PRLab has cemented itself with high-quality standards for performance. The websites built by us are hosted on SiteGround.
SiteGround is a hosting platform with high performance rates that allows the fulfillment of these expectations and standards. It offers a multitude of options for hosting websites, which is why it satisfies our quality requirements.

HTTPs

HTTP has its secure version - the hypertext transfer protocol secure. It offers additional safety and cybersecurity in order to protect any sensitive data that we store. This tool is used to transfer the data of our website to your browser and vice versa.
Thus, in this process HTTPs maintain the protected process of this data transfer by making sure that the protocol is encrypted to execute extra caution.

Maintenance

Maintaining your website is essential for such a dynamic environment. SEO and its features are constantly evolving, and a successful website is one that is constantly updated in order to adapt to these changes.
For guaranteed and prolonged optimal and organic performance, website maintenance is a key activity for your site to compete in the industry.

Code Optimization

Coding is related to loading speeds, mobile-friendly, page shifts, etc. The overall performance of your website and the user experience will be determined by the code optimization.
This is why we code in the most high quality plugins and use the best techniques to ensure that loading speed and overall performance is at its finest. Keeping up with the code and optimizing it for a full user-friendly experience is essential to a website’s success.

URLs

URLs only use ASCII characters ( a 7-bit character set containing 128 characters). There's a few different ways of how we can optimise URLs, a common issue that we see is the lack of keywords or keyword stuffing in the URL. A general rule is to use location for local SEO, mention the main keywords and to use no more than 115 characters.

ALT Text

ALT Text specifies alternative text that is to be rendered when the element that it's attached to cannot be rendered. We typically include this with images, 'alt descriptions', and keep the description under 100 characters. Here, we also use the main keywords. It can become a serious issue when you're not using proper alt text for images on your website.

Copywriting advice

One of the easier issues to resolve is the quality of content. When writing a SEO optimised piece, we try to keep it natural with keywords and match the keywords to the audience we want to attract. To create breaks in copy, we use optimised headers and images, including internal links and making sure we're offering value-adding information with our content.
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marcogenaropalma[at]gmail.com
+ 33 7 66 37 38 58
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