Local SEO services

My local SEO services in Amsterdam helps companies and small business to promote products and services to nearby clients improving your ranking in Google Maps. 

To do this, we combine a local SEO audit, optimize your Google my Business account and do slight changes in your website. 
Illustration that represents our local SEO expert in Amsterdam

Set up - First 3 months

Local keyword reseach
Google my Business optimization
10 listings/month
Custom SCHEMA markup
Tracking up 100 keywords

Monthly follow up

5 listings/month
On-page optimization to fo list
2 optimized posts/month
Tracking up 100 keywords
Google Update follow up
from 300€
Local SEO is a SEO strategy that helps business to be more visible in local search results on Google and Google Maps.
Local SEO is a branch of SEO that consists in developing a strategy that increases visibility in local search results on Google. 

Any business that has a physical location or serves a geographic area can benefit from local SEO. If you search Google for any important keywords related to your business and a map with 3 listings appears underneath it (also known as a map pack), then local SEO can help you grow your business.

How does it work?

Illustration of the audit SEO expert Genaro Palma, introducing himself

First approach

In the first call, we introduce to each other, talk about your project and I will help you to understand what is local SEO, how does it works and which results you can expect of our local SEO services. 

I also will explain you in detail which local SEO strategy we are going to follow to make your business grow. 


Our system is divided in two different phases: the audit phase that lasts 3 months, and the follow up phase that comes after the audit during an undefined period of time. 

Sometimes there can be slight changes, but most of times this is how it is going to work. 

Local SEO Audit

In my strategy, the initial local seo audit lasts three months, and is a process during which we solve pre-existing problems that can negatively impact your positioning on Google Maps.

These actions, combined with an optimization of your google my business account, the creation of listings and certain technical modifications on your website will have a very positive impact on your local positioning.

Monthly follow-up

Once the first three months have passed and the most important changes and optimizations have been made, the audit stage has concluded. The second stage consists of making small improvements, increasing listings, being informed about changes in Google and making small improvements on the web.

This phase requires less investment of time on my part, so the price drops considerably.

Monthly calls

During both stages (audit and monthly monitoring) we will make monthly calls to discuss the progress, the actions that must be done by your team and analyze the results.

It is important to do monthly calls to coordinate SEO strategies with the changes that must be made on the website, which will have a direct impact on rankings.

Measure results

In a weekly basis we measure and analyze results to check the impact that has our local SEO techniques on your rankings. The main key performance indicators are : 

1.Organic Traffic coming from Google Maps.
2. Calls coming from Google Maps. 
3. SERP ranking in the selected areas.

The benefits of local SEO for your business

Quick results

One of the main differences between classic SEO services and local SEO, is that on classic SEO services we have to wait around 6 months to see important results, while on local SEO we usually have positive results in less than 90 days.  

Cost effective

Local SEO is one of the most cost effective investments in marketing, since it's quite cheaper than doing SEO or ads on Google, Bing or social media. 

This is one of the main reasons why is a perfect tool for local business and small companies. 

Easy changes

While traditional SEO requires many changes to the website (in most cases implemented by developers) and a considerable investment in links and copywriting, local SEO requires much less actions on your side and can be applied by anyone who has a basic knowledge of the operation of a web page.

Technical Details

Find here all the details and elements that compose our Local SEO audits and monitoring.

Local SEO Audit

  • Google Analytics set-up (if necessary)
  • Google My Business set-up (if necessary)
  • Keyword analysis for your business
  • Add categories to your GMB account
  • Add products to your GMB account (up to 10)
  • Add services to your GMB account (up to 10)
  • Add SCHEMA markup to your home page
  • Name optimization to your GMB account (if needed)
  • Description optimization of your GMB account
  • Creation of 15 listings
  • Post 10 geo-localized photos
  • Broken links
  • Redirect chains
  • Titles (duplicated, missing, sizes)
  • Metadescriptions (duplicated, multiple, missing, sizes)
  • Headings (duplicated, missing, sizes)
  • Image ALT text (missing, sizes)
  • URL structure

SEO Off-Page

Keyword Research

  • Keyword research for the home page
  • Keyword research product/service pages (up to 6 pages)

Competitor Analysis

  • Competitor's structure analysis (up to 5 competitors)
  • Competitor's organic traffic estimations (up to 5 competitors)
  • Competitor's organic keywords analysis (up to 5 competitors)


  • SEO-friendly HTML tags guide
  • SEO-friendly content guide
  • Call to explain the full audit

Everything you need to know about local SEO

What is local SEO? 

Local SEO is a branch of SEO that consists in developing a strategy that increases visibility in local search results on Google. It's a great option for businesses that have physical location or serves a specific geographic area. 

Why use an SEO audit?

How do I know if local SEO can help my business?

There is a very simple exercise that allows you to know if local SEO can help your business. Search in Google for an important keyword that is related to your business. If there is a map with 3 listings (also known as 3 local pack), then local SEO is good for you!

What is the difference between SEO and local SEO?

The main difference between traditional SEO and local SEO is that the first one focuses on improving your site's visibility on a global or national scale, while local SEO focus on a specific territory, usually a city.
Illustration of an audit SEO proffessional.
Mon - Fri: 09:00 - 17:00 CEST
+ 33 7 66 37 38 58
Logo of the Amsterdam SEO Expert Marco Genaro Palma
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