SEO is a branch of marketing that consists of optimizing internal factors (such as content, technical aspects and internal linking) and external factors (such as obtaining backlinks and improving the presence in networks) in order to improve a website's positioning in search engines and thus increase organic traffic.
In simpler words, we can define SEO as a group of actions that we apply to improve the positioning of a website in Google (I say Google, since more than 9 users out of 10 use this search engine).
Simply put, SEO aims to improve your company's position in relevant Google searches. Better positioning leads to more clicks and more organic traffic. This, in turn, translates into increased conversions, whether they are leads or sales, which will increase your revenue.
The reality is that it is very difficult to make forecasts in SEO. The results depend on many factors, both internal (application of all the required processes, limitations of the CMS in which the website has been created, quality of the content) and external (backlinks obtained, competitiveness of the sector).
In general, we usually see the first positive results between the first four and seven months of the collaboration, although we have had cases where we have been able to see the results in the second and third month, and others where it has taken us nine months.
The choice between SEO and paid ads depends on the objectives and budget of each company, as each channel has its advantages.
Generally, for those who need immediate traffic, ads are ideal, although more expensive. On the other hand, SEO is more suitable for medium and long-term strategies and, if done correctly, usually generates more traffic at a significantly lower cost, making it a more cost-effective channel.
It is important to remember that these are not mutually exclusive methods and a combined strategy can often be the best option.
My SEO & GEO implementation service is built for companies that need the work done directly, not just strategic recommendations. I analyze your website, identify the technical, structural, content, and authority improvements with the highest potential impact, and then implement them on your site.
Depending on your needs, this can include technical SEO fixes, crawlability improvements, site structure, internal linking, on-page optimization, SEO content, GEO-focused improvements for LLM visibility, and link building. The goal is to turn SEO and GEO opportunities into measurable growth in rankings, visibility, organic traffic, and qualified leads.
I work hands-on with your website, your team, or your developers when needed, but the focus is always on implementation and results.
